My personal style is very short term oriented (in & out within 1 to 3 minutes) so the overall or longer term trends are not that important to me. I tend to think of price action as a series of up and down oscillations (link), regardless of any larger up or down trends that may be showing on longer term charts. I only trade to the long side and have never developed any methods I was comfortable with for calling reversals at tops or to take other shorts.
I'm not saying that great opportunity doesn't exist for short traders - but I just don't short. The methods I use (those that are presented on my blogs) seem to work better for taking long trades. Besides, I have never liked shorting (selling something I don't already own).